Professional profile
Marketing Manager and Master in Digital Marketing with a solid track record in the Retail and Consumer Goods sectors. Specialist in creating omnichannel strategies that integrate creative design with data analytics to optimize conversion. Expert in agency management, budget management, Trade Marketing, and digital media planning (SEM, Social Ads) with proven results in sales growth and engagement.
Professional experience
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October 2024 – Present
IDIEM – University of Chile
Marketing and External Communications Lead · Santiago, Chile
- Lead the institutional marketing strategy to strengthen commercial objectives in the mining and construction sectors.
- Manage the digital ecosystem and agency relationships, achieving a 13% increase in interactions and a 250% increase in reactions on LinkedIn during the first month of management.
- Develop webinars focused on lead generation, overseeing the entire process from invitation to ROI analysis.
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August 2023 – October 2024
Independent Consultant
Digital & Omnichannel Marketing Consultant · Santiago, Chile
- Designed and executed SEM and Social Ads strategies for companies across various industries, including the legal and luxury sectors.
- Optimized the digital presence for "Baños de Lujo," achieving a 30% increase in leads via messaging and improving search engine positioning against competitors.
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November 2022 – March 2023
Fashion Fitness Group (Reebok)
Omnichannel Marketing Manager · Santiago, Chile
- Directed the brand activation strategy across all sales channels, including the Reebok e-commerce site and wholesale channels.
- Planned digital campaigns for key accounts such as Paris.cl and Dafiti, aligning physical inventory with online demand.
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June 2018 – November 2022
adidas / Reebok
DTC & Trade Marketing Manager · Santiago, Chile / Panama
- Led the marketing plan for Own Retail and Wholesale channels, supervising execution in physical stores and digital platforms.
- Regional Milestone: As Digital Account Marketing Manager LAM (Panama), developed enhanced Product Detail Pages (PDPs), resulting in 20% sales growth on Ripley.com.
- Omnichannel Achievement: Implemented the "Reebok Day" digital plan for Paris.cl, resulting in over 300% growth in the digital channel during the activation period.
- Leadership: Led the Diversity & Inclusion committee for Adidas, implementing inclusive workplace policies at the local level.
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June 2015 – June 2018
adidas / Reebok
In-store Communication Senior Specialist · Santiago, Chile
- Managed end-to-end budgets and designed furniture for points of sale, adapting global campaigns for the local consumer.
Education
- Master in Digital Marketing · Universidad Complutense de Madrid · 2024
- Industrial Designer · Universidad Diego Portales · 2012
Technical skills
- Marketing: Omnichannel Strategy, Trade Marketing, Retail Marketing, SEO/CRO.
- Tools: Google Analytics 4, Google Ads, Meta Business Suite, Adobe Creative Suite, TikTok Ads.
- Languages: English (Advanced), Spanish (Native).